PIXEL WORKS MEDIA
Content & Social for Growing Trades
For established, growing trade businesses
Your reputation should travel further than your last job.
Pixel Works Media helps trade businesses get seen, build trust and turn the quality of their work into more opportunities. We turn your work, people and customer experiences into content that makes potential customers confident to enquire.
For plumbers, heating engineers, electricians, builders, roofers, painters and decorators, landscapers and other skilled trades across the West Midlands.
The recognisable problem
You're doing the work. Are enough people seeing it?
The work is excellent. The customers are happy. But the social pages tell a different story: a post from months ago, the occasional finished job, and very little about the people or the expertise behind the business.
As the owner, you know you should post more. But between running jobs, managing staff, answering enquiries and quoting, finding the time, knowing what to say and making it look professional keeps slipping down the list.
It's not a question of whether the business is good enough. It is. The question is whether enough of the right people can see that for themselves.
What a quiet social presence quietly costs
Forgotten between jobs
Past customers move on. Without anything to remind them, your name slips out of mind when a friend asks for a recommendation.
Recommendations with nowhere to land
Someone tags your business in a local group, but the profile that follows shows little recent work to back it up.
Confidence left to guesswork
A new enquiry can't see your team, your process or your previous jobs, so they're choosing partly on hope.
Commercial work stays out of reach
Facilities managers and developers can't find evidence that you can communicate and deliver to their standard.
Make word of mouth work harder
When someone asks ‘Can anyone recommend a good…?’
Word of mouth is valuable, and we're not in the business of manufacturing it. No fake reviews, no spamming community groups. Social media simply helps create the familiarity and the evidence behind a genuine recommendation, so the ones you already get happen more often and land harder.
- 01
They see the business regularly
Consistent, useful posts keep your work and your name in front of past customers and local contacts.
- 02
They remember your name
Familiarity builds. When someone asks for a recommendation, your business comes to mind.
- 03
They recommend or tag you
In a Facebook or community group, people mention or tag your business because it's the one they remember and trust.
- 04
The person asking visits your profile
Recent work, genuine reviews and a professional team give them the evidence to feel confident getting in touch.
The recommendation is still yours to earn through good work. What changes is how many people remember you, how credible the recommendation looks, and how easy it is for the next person to take the next step.
Build trust before the first call
Show people why you're worth choosing.
Before a stranger picks up the phone, they want to know what you do, who you are and whether they can trust you. These are the building blocks that give them the confidence to enquire.
The work
Finished projects and the detail people miss
Show finished jobs, before and after transformations, and the attention to detail a customer might otherwise never see. The neat pipework, the crisp lines of a fresh paint job, the tidy finish, the standard behind the surface.
It lets a potential customer judge the quality for themselves before they've spoken to you.
The team
The people behind the vans
Introduce the people who will arrive at a customer's property. Show their experience, their professionalism and the pride they take in the work.
Knowing who's coming turns an anonymous enquiry into a conversation with real people, which makes picking up the phone easier.
The knowledge
Answering the questions customers ask
Answer common questions and explain your choices, your process and what a quality job actually involves. Help people understand what they're paying for.
An informed customer feels in control, and a customer who feels in control is more likely to enquire.
The story
How the business started and what it stands for
Tell people how the business began, what it stands for and why the owners care about doing things properly. The real story, not a slogan.
People buy from people. A genuine origin story gives them a reason to root for you and to choose you.
The proof
Genuine feedback and real project examples
With the customer's permission, we use real reviews and real project examples. Nothing invented, nothing staged. When a potential customer sees someone like them recommending you, it does more than any claim we could make for you.
Commercial opportunities through LinkedIn
Get in front of the people who commission bigger work.
LinkedIn can make a trade business visible to the people who commission larger, repeat work. Relevant project examples, clear capabilities, credible company and owner profiles, and consistent relationship building all help you show up when those buyers are looking.
What commercial buyers need to see
- Relevant project examples that match the work they commission
- Clear capabilities so they know what you can and can't deliver
- Credible company and owner profiles that show you run a real business
- Evidence you can communicate well, work professionally and hit the required standard
- Consistent presence that keeps you in mind for the next tender
The buyers you can reach
LinkedIn supports visibility, credibility and conversations. It does not automatically produce contracts. Used well, it puts you in the room before the room is full.
What Pixel Works Media does
We find the stories in the work you already do.
You don't need to become a content creator. We guide the process and handle the agreed work. You provide access to the work, a bit of practical input and the approvals. That's it.
Review the current online presence
We look at what's already out there and identify the opportunities you're missing.
Build a strategy around your customers
A plan shaped around the customers and the work you actually want more of.
Plan useful content before filming
We decide what to capture and why, so every visit has a clear purpose.
Capture photography, video and stories
On site for project work, team introductions and the real story behind the business.
Edit content into suitable formats
Cut for each platform, so it looks right wherever your customers see it.
Write and schedule posts
Posts written in your voice and scheduled across the platforms that matter.
Make enquiry routes clear and easy
We make sure people know how to get in touch, and that it's simple to do.
Review performance and improve
We look at what's creating interest and refine the approach over time.
In short: you keep doing the work, we make sure more of the right people see it, understand it and trust the team behind it.
Real client evidence
A case study, with space for the real thing.
We won't publish results we can't back up. This section is set up for a genuine, approved case study. The fields below are clearly marked placeholders for the editor to replace with verified evidence.
[Real project photography or video]
Editor: replace with approved client project imagery. No stock images.
- [Client name and trade]
- [e.g. A West Midlands heating firm]
- The problem they wanted to solve
- [Describe the gap between the quality of their work and their online presence, in their words where possible.]
- What Pixel Works Media delivered
- [The strategy, content and platforms, and the level of support provided.]
- Verified results
- [Results with dates and context only. No invented figures, no rounded-up testimonials.]
[Approved client quote, used with permission.]
Placeholder content above is for the editor only and is not published as finished claims. It will be replaced with verified, approved evidence before going live.
Why Pixel Works Media
A team that understands the work, not just the posting.
Pixel Works Media was founded by Jason and Jack Goodlad. Born from professional photography and video, we've grown into a marketing and media team that helps businesses show what makes them worth choosing. We work particularly well with trades because we understand the work, the pressure and the people behind it.
Based near Stourbridge, we work across the West Midlands and surrounding counties.
A plan built around your business
Not a template. We start with your strengths, your customers and the work you want more of, and build from there.
Professional content based on real work
We come from professional photography and video. The content we capture is your actual work, your actual people, looking the way it should.
A consistent presence that reflects your quality
A page that looks like the business you've built, kept up to date so the first impression matches the work.
Clear, practical guidance
We explain what we're doing and why, in plain language. No jargon, no mystery, no being left in the dark.
A focus on recognition, trust and relevant enquiries
We're not chasing vanity numbers. The point is more of the right people remembering you, trusting you and getting in touch.
A simple process
Four clear steps, no jargon.
Get to know your business
We start by understanding your strengths, your customers and your growth priorities. What's working, what isn't, and what you'd like more of.
Build the plan
Together we agree the messages, the platforms and the content needed to get you there. Nothing starts until you're happy with the direction.
Capture and share
We create professional content from your real work and publish it consistently, so your presence stays current and credible.
Review and improve
We look at what's creating interest, conversations and enquiries, and refine the approach so it keeps working harder for you.
Frequently asked questions
Straight answers to the things trade owners ask us.
Referrals are exactly what we're building on, not replacing. The problem is that people can't recommend a business they don't remember, and a recommendation lands better when there's a credible profile to back it up. A consistent presence keeps you in mind between jobs and gives every recommendation somewhere solid to land.
Less than you think. You don't need to become a content creator. We handle the strategy, the filming, the editing, the writing and the scheduling. What we need from you is access to the work, a bit of practical input on what we're capturing, and a quick approval before things go out.
Yes. A purposeful LinkedIn presence can put you in front of facilities managers, property managers, developers and other commercial buyers, with the project examples and capabilities they need to see. What we can't do is guarantee contracts. We build the visibility, the credibility and the conversations that lead to them.
Absolutely. Not everything has to be a talking-head video. We can build a strong presence from project photography, before and after shots, written posts and short, low-pressure team moments. We work to whatever your team is comfortable with, and most people relax into it once they see the results.
Yes. We can begin with a lighter level of support and step up if and when it makes sense. The right level depends on your goals, your capacity and your budget, and we'll talk that through honestly before anything is agreed.
We look at what's actually creating interest, conversations and enquiries, not just likes. You'll see it in the enquiries coming through, the kind of work you're being asked about, and the reviews and recommendations mentioning your content. We review performance with you regularly and adjust the approach.
No, and you should be wary of anyone who promises that. What we can do is put more of the right people in front of your work, build their trust before they enquire, and make it easy for them to get in touch. The quality of your offer and your reputation still does the selling. We make sure more people get to that point.
Let's talk
Let's make your online presence reflect the business you've built.
Have a practical conversation with us about where you are now, the work you want more of, and how Pixel Works Media could help. No pressure, no hard sell, just an honest look at what's possible.
Founded by Jason and Jack Goodlad, near Stourbridge.
Working across the West Midlands and surrounding counties.
Born from professional photography and video.